The Beginning of a New Era
Imagine you’re a young rider in early 2000s India. You dream of a bike that’s fast, stylish, and makes you feel unstoppable. But most…
Marketing campaigns are a powerful way to connect with audiences, spark conversations, and drive change. But not every campaign is received with open arms. A perfect example of this is…
When was the last time you looked at a stain and thought, “Hey, that’s a good thing”? For most of us, dirt is something to avoid—something to wash away as…
Every year, millions of Spotify users look forward to one exciting moment: their personalized Spotify Wrapped. It’s not just a summary of the songs you’ve listened to; it’s a celebration…
In 1988, Nike introduced a slogan that seemed simple yet powerful: “Just Do It.” At the time, it was a catchy phrase designed to sell shoes, but over the years,…
When McDonald’s arrived in India in 1996, it wasn’t just about selling burgers; it was about bringing a new dining experience to the country. Over the years, the brand has…
Life Insurance Corporation of India (LIC) has been a part of Indian lives for as long as we can remember. It’s not just about policies or premiums—LIC’s advertising has consistently…