Traditional Marketing vs Today’s Marketing in India: What’s Really Changed?
Marketing in India has undergone a dramatic shift over the last couple of decades. Not too long ago, most campaigns…
Let’s face it — a lot of beauty advertising in India plays it safe. Slow piano music, soft focus shots, a bride looking wistfully into the mirror. Gorgeous? Sure. Memorable?…
Every marketer dreams of launching that campaign — the one that captures attention, creates conversation, and most importantly, drives real change.
But let’s face it: most campaigns don’t.…
Pepsi released an ad in April 2017 that they believed would be historic. And it was—but for all the wrong reasons.
The ad, featuring Kendall Jenner, was intended to promote…
Food delivery apps are supposed to be functional—open, order, eat. But Zomato changed the game. Instead of just taking orders, it built a brand that entertains, engages, and sparks conversations.…
Imagine it's Diwali. The air is filled with the scent of fresh sweets, diyas light up every home, and families gather to celebrate. You walk into a friend’s house, expecting…
The Power of Indian Influencer Marketing: How BoAt Built a Lifestyle Brand through Strategic Partnerships
In 2016, Aman Gupta and Sameer Mehta had an idea—why not create stylish, affordable, and…
The Birth of an Advertising Icon
In the world of advertising, some campaigns come and go, while others leave a lasting mark. One such unforgettable campaign was Vodafone’s ZooZoos—those adorable,…
How Netflix Used Spoilers to Keep Everyone Hooked Imagine this: You’ve been counting down the days for the new season of your favorite Netflix series. You’ve avoided social media, ignored…
In today’s world of marketing, it’s hard to stand out. Many brands focus on flashy ads, but Asian Paints took a different route. With their “Har Ghar Khushiyon Se Bharpur”…
The Indian Premier League (IPL) is not just about cricket—it’s a marketing goldmine. Since its launch in 2008, IPL has grown into one of the biggest sporting events in the…
Red Bull is more than just an energy drink; it is a brand that has built a global following with its powerful marketing strategies. From extreme sports sponsorships to viral…